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MWC BARCELONA 2014
MWC BARCELONA 2014
Novo mobilno iskustvo
Geox
Mobile experience description
N
ovi uzitak u korisenju
mobilnih ureaja uz
Geox se sastoji od tri
koraka: prvi se odvija
ve na vratima rad-
nje, kada se korisnik prijavljuje tako sto
priblizava svoj pametni telefon NFC oznaci.
Na taj nacin, kupac dobija pozdravnu po-
ruku, prilagoene promocije i mogunost
povezivanja sa Wi-Fi mrezom radnje.
Drugi korak, koji se naziva Tap&Pay,
ponovo koristi NFC tehnologiju. U ovom
slucaju, korisnik moze da izabere razlicitu
obuu da bi ih uporedio (boju, velicinu, sas-
tav itd.). Nakon poreenja i odlucivanja za
kupovinu, korisnik ima opciju da to ucini
putem aplikacije cime e dobiti QR kôd, koji
e sluziti kao potvrda kupovine predmeta u
radnji.
Na kraju, poslednji korak, koji se na-
ziva Scan&Buy, koristi prepoznavanje slike u
cilju dobijanja detaljnih informacija o proiz-
vodu, sastavu, boji, velicinama itd. U ovom
slucaju, korisnik treba da skenira predmet
kamerom pametnog telefona koji e pre-
poznati proizvod i prikazati njegove podat-
ke. Nakon biranja zeljenog predmeta, koris-
nik e imati mogunost da putem aplikacije
obavi kupovinu, nakon cega proizvod moze
da posalje kui ili da ga ponese iz radnje.
T
he mobile experience in
Geox consists of a route
of 3 steps, the first one
happens in the door, when
the user does check-in
in the store by approaching the smartphone
to the NFC tag. By doing that, he will get a
welcome message, customized promotions
and the possibility to connect to the store's
Wi-Fi.
The second experience, called Tap&Pay,
uses again NFC Technology. In this case,
the customer can select different shoes and
compare them (colours, sizes, composition,
etc.). After comparing and choosing which
shoe to buy, the customer will have to option
to do it through the application and get a
QR code, which will work as a certificate of
purchase to get the item in the store.
Finally the last experience, the
Scan&Buy, uses image recognition to get
extended information about the product,
composition, colours, sizes, etc. In this case,
the customer will scan an item with the
Smartphone camera and it will recognize
which product is and display its product card.
After choosing the desired item, the customer
will have the possibility of buying it through
the app, and sending it home or taking it from
the store.